The 5-email nurture sequence

Walks cold inquiries through 5 emails over 21 days.

4 min readUpdated May 10, 2026

Why this matters

Most families take 1-3 weeks to come back to you. The sequence keeps the conversation warm without you remembering each one.

The schedule

  • Day 2: How we vet (the differentiator).

  • Day 5: A recent placement (proof).

  • Day 9: Common questions (objection handling).

  • Day 14: A quick check-in (warmth).

  • Day 21: A warm close (last touch).

Turning it on

  1. Open Settings.

  2. Find the '5-email nurture sequence' section.

  3. Click 'Turn sequence on'. The system installs a daily 9am Eastern trigger that walks eligible inquiries through the schedule.

  4. Verify on a family detail panel: open any inquiry in 'New' / 'Discovery Scheduled' / 'Discovery Booked' status; the Nurture section shows enrollment status.

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